Los retos de una paraestatal productora de leche en el posicionamiento de MARCA

The milk market in Mexico is one of the most attractive in the world if it were consumer products. Various economic units such as small producers, large distributors as well as the government participate in the Mexican Market. In this article we will explain the current situation and the importance...

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Detalles Bibliográficos
Autores principales: Reyes-Aceves, Francisco Fernando, Vela-Reyna, Juan Benito, & Muñoz-del Real, Gloria
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2020
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/607