Validación de un instrumento para medir la intención de compra de productos agrícolas orgánicos
In the present study, it was proposed to evaluate an instrument that allows to measure the variables involved in the model of the theory of planned behavior, that is, attitude, subjective norm, perceived behavioral control and purchase intention specifically for organic agricultural products. For th...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2019
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/911 |