Análisis de los factores que influyen en la intención de compra online
The topic of online commerce presents a rapid growth has been evidenced as an emerging trend among different consumers. The popularity of online commerce has been of interest to marketing experts and researchers to focus on this area. This research aims to analyze the literature related to factors s...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/603 |