The store image in customer satisfaction through word of mouth communication
Knowing the costumer perception through the store image is important to maintain a positive image in the consumer mind and a competitive advantage to remain in the market. The store image creates a satisfaction which leads to a positive word of mouth recommendation, being this important to retain cu...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2019
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/301 |