Critical factors that impact purchase online of new telecom convergent services in the Mexican market

The following article analyzes the principal factors that have an impact in the adoption of new telecom convergent services, through electronic commerce, that have been explored and studied primarily in developed markets such as the United States and that have been deemed as critical factors in the...

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Detalles Bibliográficos
Autores principales: Zubirán Shetler, Rolando, López Pérez, Jesús Fabian
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2010
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/145