Factores críticos que determinan la intención de compra en línea en el comercio electrónico mexicano (Critical factors which determine purchase online intent in the Mexican electronic commerce)
Abstract. The following article analyzes the principal factors of electronic commerce that have been explored and studied primarily in developed markets such as the United States and that have been deemed as critical actors in the development and growth of electronic transactions. Specifically, var...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Spanish / Castilian |
| Publicado: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2009
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| Acceso en línea: | http://eprints.uanl.mx/12522/1/A6.pdf |