Marketing factors used by the Mexican motion pictures production organizations, OPCM, and it´s impact on box office revenues: case study in the Metropolitan Area of Nuevo Leon
This document is intended to capture the marketing factors impact in the spectator purchase decisions of ticket at the box office in Monterrey and it metropolitan area, thereby increasing the income of the Mexican Motion Pictures Production Organizations (OPCM). Reference is made to the Mexican boom...
| Autores principales: | , , , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2012
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/125 |