Marketing factors used by the Mexican motion pictures production organizations, OPCM, and it´s impact on box office revenues: case study in the Metropolitan Area of Nuevo Leon

This document is intended to capture the marketing factors impact in the spectator purchase decisions of ticket at the box office in Monterrey and it metropolitan area, thereby increasing the income of the Mexican Motion Pictures Production Organizations (OPCM). Reference is made to the Mexican boom...

Descripción completa

Detalles Bibliográficos
Autores principales: Lozano-Treviño, David Fernando, Barragán-Codina, José Nicolás, Guerra-Moya, Sergio Armando, Villalpando-Cadena, Paula, Treviño-Ayala, María Eloísa, Pureco de León, José Luis
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2012
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/125