Factores narrativos utilizados por las organizaciones de producción cinematográfica y su impacto en los ingresos en taquilla (Narrative factors used by the motion pictures production organizations and it´s impact on box office revenues)
Abstract. This document is intended to capture the impact that narratives factors of the Classical Hollywood Model have in the spectator purchase decisions of a ticket at the box office, increasing the income of the Motion Pictures Productions Organizations (OPC). Reference is made to cinema as econ...
| Autores principales: | , , , , |
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| Formato: | Artigo |
| Idioma: | Spanish / Castilian |
| Publicado em: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2012
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| Assuntos: | |
| Acesso em linha: | http://eprints.uanl.mx/12575/1/A5.pdf |