Narrative factors used by the motion pictures production organizations and it´s impact on box office revenues

This document is intended to capture the impact that narratives factors of the Classical Hollywood Model have in the spectator purchase decisions of a ticket at the box office, increasing the income of the Motion Pictures Productions Organizations (OPC). Reference is made to cinema as economic and c...

Descripción completa

Detalles Bibliográficos
Autores principales: Lozano-Treviño, David Fernando, Barragán-Codina, José Nicolás, Guerra-Moya, Sergio Armando, Treviño-Ayala, María Eloísa
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2012
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/116