Factors That Can Be Integrated from a Theoretical Perspective to a Marketing Strategy to Attract University Students
The student is the essential resource and center of the initiatives and concern of the universities, these must take into account their needs, identify who their potential customers are, how to attract them through marketing strategies and maintain them without reducing the quality of teaching. For...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2023
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/406 |