Market map, a strategic tool
Due to the strong competition, the product sales substitutes have become a complex subject for the market people. The market analysis contains a complex mixture of variables that are difficult to interpret. The author proposes a strategic matrix that provides to the market analyst a tool to very low...
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2017
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/2004-01-15 |