Strategic networks and collaborative research in marketing
The reinforcement of marketing research through collaboration in regional, national, and international networks has become a pivotal focus in the field of strategic marketing. The aim of this article is to highlight the key areas of collaboration within the academic body in marketing and their impac...
Autores principales: | , , |
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Formato: | Artículo |
Lenguaje: | spa |
Publicado: |
Universidad Autónoma de Nuevo León
2023
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Materias: | |
Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/698 |