Integrated marketing communication strategy for an NGO with educational approach

Integrated marketing communication strategy for an NGO with educational approach

Alianza Para La Educación México A.C is a non-governmental, non-profit organization founded in 2008 and established in Monterrey, Nuevo Leon, México. Its mission is to be an agent of change in society working with individuals and institutions, providing resources and tools for students living in adv...

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Detalles Bibliográficos
Autores principales: Dávila Ruiz, Diana, Sibaja Ramírez, Ruviel
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2014
Materias:
altruistic organizations
college students integrated marketing communications
donors
education
NGO
donantes
educación
estudiantes universitarios integrados de comunicaciones de marketing
organizaciones altruistas
organización no gubernamental
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/65

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