From the uncertainty of entrepreneuring to strategic planning: Cafetalera Alianza
More than 70% of startups in Mexico fail during their first years of operation, mainly due to lack of strategic guidelines. Cafetalera Alianza, a micro company that sells ground coffee in Monterrey, Mexico, has three years of operations without being able to grow and consolidate in the market. To de...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2018
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/250 |