Brand reputation on brand image of beer in Mexico: An exploratory analysis
Reputation of brands has become a relevant aspect for companies, thanks to the consumer purchasing decision. The purpose of this research is to identify the effect of the Reputation on the Brand Image of beer in Mexico. To achieve the objective, a quantitative research was designed, and a questionna...
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2018
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/247 |