The influence of filmic storytelling on branded entertainment films
As an introductory framework, the study analyses how brands have increased their investment in the practice of branded entertainment in recent years by using filmic storytelling to transmit advertising messages within the framework of a narrative. The main objectives of the research are to gather a...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2022
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/484 |