Digital marketing and its tools for the increase of its sales in the SMES of Lázaro Cárdenas

The use of Information and Communication Technology in the area of Digital Marketing has had a great impact not only on large companies but also on SMEs, although in the region of Lazaro Cardenas in the last three years, has had some influence on them, have modified their marketing strategies, altho...

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Detalles Bibliográficos
Autores principales: Calderón Campos, Patricia, Herrera Hernández, Nora Eloisa, Almanza Jiménez, Rebeca
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2023
Materias:
Acceso en línea:https://mdi.uanl.mx/index.php/revista/article/view/197