Leadership in Political Parties in Mexico as a Personal Promotion Tool on the Way to the Federal Elections of 2018: Analysis of Visual Elements in Official Twitter Accounts of the Political Parties
This quantitative research work was based on a content analysis, which served to define a series of elements that were used by political parties in the political videos they shared through their Twitter accounts. The study allows to identify themes, arguments and types of advertising that were used...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Escuela de Humanidades y Educación del Tecnológico de Monterrey, Campus Monterrey | Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2021
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/403 |