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Estructura del proceso de decisión de compra en los jóvenes universitarios en equipos de telefonía celular: caso de estudio población universitaria en Monterrey Nuevo León (Structure of the buying decision process among college students in cellular phone equipment: case of study on the college student population in Monterrey Nuevo Leon)

Abstract: Influences among college students such as social situational frame, marketing efforts and purchase decision process of cellular phones is the main objectives in this research, which is oriented to analyze the preferences and attitude in shown in the purchase of cellular telephones. The re...

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Bibliographic Details
Main Authors:	Torres, Francisco, Barragán Codina, José Nicolás, Neira Tovar, Leticia A., Pérez, Teresa
Format:	Article
Language:	Spanish / Castilian
Published:	Facultad de Contaduría Pública y Administración U.A.N.L. 2010
Subjects:	H Ciencias Sociales en General HA Estadistícas HF Comercio: Contabilidad, Mercadeo
Online Access:	http://eprints.uanl.mx/12534/1/A8.pdf

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