Structure of the buying decision process among college students in cellular phone equipment: case of study on the college student population in Monterrey Nuevo Leon
Influences among college students such as social situational frame, marketing efforts and purchase decision process of cellular phones is the main objectives in this research, which is oriented to analyze the preferences and attitude in shown in the purchase of cellular telephones. The results allow...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2010
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/241 |