Innovation in Traditional Businesses: The Case of Agave, Beyond Tequila
The agave is a very traditional plant in Mexico; However, several problems plague its production, among the adversities is price volatility. The objective of the work was to equate the profits from the cultivation of agave tequilana in its traditional use that involves the production of tequila and...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2023
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/442 |