Business Model Innovation in the Digital Era. A Case Study from the Real Estate Sector

Firms migrating to the digital channel require a successful business model that emphasizes at least the value proposition, the use of technology and the creation of revenue streams. Through time, business models need certain adjustments in one or more of these areas. By using a case study of a succe...

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Detalles Bibliográficos
Autor principal: Gutiérrez-Leefmans, Manuela
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2019
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/714