Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.

This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...

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Detalles Bibliográficos
Autores principales: Reich López, Christian, Terán Cázares, María Mayela
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2022
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394