Content validity and reliability of a measurement instrument to determine the psychosociological factors that impact the purchase intention of foreign products in Mexican consumers
In this research, a measurement instrument related to variables in the area of psychology and sociology was created to measure the relationship between the variables and contribute to the determination of the psychosociological factorsthat impact on the purchase intention of foreign products in Mexi...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2021
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/358 |