Internationalization in the Latin American air sector: multicase study of Aeromexico, Avianca and Latam
The objective of this paper is to analyze the internationalization strategies of the Latin American airlines: Aeromexico (Mexico), Avianca (Colombia) and LATAM (Chile). For this, a qualitative multi-case study technique was applied. The research question that is intended to answer in this paper is:...
| Autores principales: | , , , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2018
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/254 |