Critical factors which determine purchase online intent in the Mexican electronic commerce
The following article analyzes the principal factors of electronic commerce that have been explored and studied primarily in developed markets such as the United States and that have been deemed as critical actors in the development and growth of electronic transactions. Specifically, variables and...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2009
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/229 |