The value of customer portfolio for telecommunication companies in Mexico
The purpose of this study is to determine which customers are more profitable. Companies must consider the income their customers generate, as well as the costs of acquiring and keeping them. However the analysis can’t end there, companies are well aware that, although customers´ past performance co...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2006
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/171 |