Customer’s preferred service behaviors in two industries: the case of the mexican consumers

The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers i...

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Detalles Bibliográficos
Autores principales: Barragán, J., Saran, A.
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2006
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/162