The choice of asymmetrically dominated alternatives: A replication of the attraction effect in a culturally different context
Decision conflicts in consumer decision making occur when product attributes are negatively correlated and consumers perceive the alternatives as having different advantages and disadvantages. Consumers may resort to some kind of avoidance choice behavior in order to attenuate the negative emotions...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2011
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/138 |