Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.
This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Facultad de Contaduría Pública y Administración
2022
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| Subjects: | |
| Online Access: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 |
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