Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.
This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
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Facultad de Contaduría Pública y Administración
2022
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| Subjects: | |
| Online Access: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 |
| Summary: | This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. |
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| Physical Description: | Innovaciones de Negocios; Vol. 19 No. 37 (2022): January-June 2022; 89 - 106 Innovaciones de Negocios; Vol. 19 Núm. 37 (2022): Enero-Junio 2022; 89 - 106 3061-743X 2007-1191 |