Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.
This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Facultad de Contaduría Pública y Administración
2022
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| Subjects: | |
| Online Access: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 |
| _version_ | 1824326268922888192 |
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| author | Reich López, Christian Terán Cázares, María Mayela |
| author_facet | Reich López, Christian Terán Cázares, María Mayela |
| author_sort | Reich López, Christian |
| collection | Artículos de Revistas UANL |
| description | This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. |
| first_indexed | 2025-02-05T21:11:08Z |
| format | Article |
| id | oai:ojs.pkp.sfu.ca:article-394 |
| institution | UANL |
| language | spa |
| last_indexed | 2025-02-05T21:11:08Z |
| physical | Innovaciones de Negocios; Vol. 19 No. 37 (2022): January-June 2022; 89 - 106 Innovaciones de Negocios; Vol. 19 Núm. 37 (2022): Enero-Junio 2022; 89 - 106 3061-743X 2007-1191 |
| publishDate | 2022 |
| publisher | Facultad de Contaduría Pública y Administración |
| record_format | ojs |
| spelling | oai:ojs.pkp.sfu.ca:article-3942023-11-06T17:34:48Z Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. Reich López, Christian Terán Cázares, María Mayela restaurants word-of-mouth customer satisfaction restaurants word-of-mouth customer satisfaction structural equation modelling This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. Facultad de Contaduría Pública y Administración 2022-08-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 Innovaciones de Negocios; Vol. 19 No. 37 (2022): January-June 2022; 89 - 106 Innovaciones de Negocios; Vol. 19 Núm. 37 (2022): Enero-Junio 2022; 89 - 106 3061-743X 2007-1191 spa https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394/416 Derechos de autor 2022 Christian Reich López https://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | restaurants word-of-mouth customer satisfaction restaurants word-of-mouth customer satisfaction structural equation modelling Reich López, Christian Terán Cázares, María Mayela Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| thumbnail | https://rediab.uanl.mx/themes/sandal5/images/article.gif |
| title | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| title_full | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| title_fullStr | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| title_full_unstemmed | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| title_short | Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction. |
| title_sort | word of mouth intent in the restaurant industry of mexico a structural equation modeling approach mediated by customer satisfaction |
| topic | restaurants word-of-mouth customer satisfaction restaurants word-of-mouth customer satisfaction structural equation modelling |
| topic_facet | restaurants word-of-mouth customer satisfaction restaurants word-of-mouth customer satisfaction structural equation modelling |
| url | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 |
| work_keys_str_mv | AT reichlopezchristian wordofmouthintentintherestaurantindustryofmexicoastructuralequationmodelingapproachmediatedbycustomersatisfaction AT terancazaresmariamayela wordofmouthintentintherestaurantindustryofmexicoastructuralequationmodelingapproachmediatedbycustomersatisfaction |