Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.
This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding res...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | español |
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Facultad de Contaduría Pública y Administración
2022
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394 |
| Sumario: | This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area. |
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| Descripción Física: | Innovaciones de Negocios; Vol. 19 No. 37 (2022): January-June 2022; 89 - 106 Innovaciones de Negocios; Vol. 19 Núm. 37 (2022): Enero-Junio 2022; 89 - 106 3061-743X 2007-1191 |