El valor de la cartera de clientes de empresas de telecomunicaciones en México (The value of customer portfolio for telecommunication companies in Mexico)
Abstract. The purpose of this study is to determine which customers are more profitable. Companies must consider the income their customers generate, as well as the costs of acquiring and keeping them. However the analysis can’t end there, companies are well aware that, although customers´ past per...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Spanish / Castilian |
| Publicado: |
Facultad de Contaduría Pública y Administración U.A.N.L.
2006
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| Acceso en línea: | http://eprints.uanl.mx/12461/1/A6.pdf |