Adaptation to a changing world: Addressing the challenges of the 4Ps in Post-Covid-19 pandemic marketing
The objective is to carry out a literary analysis addressing the challenges of the 4Ps of marketing, based on the product, price, place and promotion, with emphasis on its relationship with the business performance and competitiveness of SMEs based on those of the 4Ps in marketing Pos -Covid-19 pand...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2024
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/972 |