Tendencias del Marketing en el chocolate gourmet mexicano

Diversifications in chocolate market is growing and the increase in demand is constant. The consumer of quality chocolates also seeks differentiated advantages from the raw materials and inputs with which the product is manufactured. The cocoa and chocolate companies face challenges due to the high...

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Detalles Bibliográficos
Autores principales: Camacho-Gómez, Manuela, Suárez-Jiménez, Rosario del Carmen
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2018
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/825