Análisis del Comportamiento del consumidor ante campañas políticas en el uso de redes sociales como estrategia digital en los partidos políticos.
Nowadays Political Marketing is used by political parties as a strategy to possess a Candidate, we know that marketing strategies are necessary for the success of a product or service, at present consumers do not cast their vote in a rational way According to this research, we realized that public o...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2019
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/747 |