Strategic networks and collaborative research in marketing
The reinforcement of marketing research through collaboration in regional, national, and international networks has become a pivotal focus in the field of strategic marketing. The aim of this article is to highlight the key areas of collaboration within the academic body in marketing and their impac...
| Autores principales: | , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2023
|
| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/698 |