El Impacto del Marketing Digital en el Desarrollo del Comercio de las MiPyMEs

Digital platforms and social media are growing every day in society and in commerce, as well as in marketing. The evolution of social media and the internet have almost entirely changed the way they companies do marketing. This work aims to show the impact that social networks have on the consolidat...

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Detalles Bibliográficos
Autores principales: Hernández-Ramírez, Juan Esteban, Barradas Gutiérrez, Paola Patricia, Díaz-Martínez, José Vicente
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2020
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/604