Transición de lo tradicional a lo digital: Apertura al marketing 5.0
Today companies have implemented digital marketing to have a more direct contact with their consumers. The objective was to investigate the evolution of marketing until marketing 5.0. This research was conducted to analyze the transition from traditional to digital marketing and how strategies have...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Materias: | |
| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/563 |