Transición de lo tradicional a lo digital: Apertura al marketing 5.0

Today companies have implemented digital marketing to have a more direct contact with their consumers. The objective was to investigate the evolution of marketing until marketing 5.0. This research was conducted to analyze the transition from traditional to digital marketing and how strategies have...

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Detalles Bibliográficos
Autores principales: Méndez-Sandoval, Aldo Joaquin, Navarrete-Torres, María del Carmen, García-Muñoz, Aparicio Cecilia
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2020
Materias:
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/563