Análisis de los emprendimientos trending exitosos en Kickstarter México y sus redes de difusión de la campaña
The research aimed to identify the possible impact that characteristics associated with the campaign promoter, financing campaign and the network used for its dissemination on Twitter.To achieve this, 400 successful trending campaigns published in Kickstarter Mexico from May to September 2019, were...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Nuevo León
2020
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/555 |