Factors that allow promoting the use of successful franchises in Nuevo León

The growth of the franchise model has been significant, due, among other reasons, to the growing desire of individuals to achieve their labor and economic independence, which is why companies see it as an opportunity to expand to other markets (Mosquera, 2010). For what is intended to identify those...

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Detalles Bibliográficos
Autores principales: Rodríguez Guerrero, Bárbara Beatriz, Ayala Palacios, Roberto
Formato: Artículo
Lenguaje:eng
Publicado: Universidad Autónoma de Nuevo León - UANL 2020
Materias:
Acceso en línea:https://revpoliticas.uanl.mx/index.php/RPGyC/article/view/164