The cost and marketing management as business management strategies, which affect the competitiveness of MSMEs in the wooden furniture sector in southern Ecuador at the time of Covid-19

The objective of this research is to have a broader vision about the importance of two business management factors called: costs and commercialization in the MSMEs of wooden furniture in the southern region of Ecuador, these companies are being affected by the crisis global health, the analysis will...

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Detalles Bibliográficos
Autor principal: Orellana, Diego
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2022
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/381