Organizational creativity as a key element in the process of innovation management for new product development, SME sector study
The purpose of this study is to analyze organizational creativity as a key element in the process of product innovation. Analyzing some manage models for organizationa creativity presented by various authors who have studied this phenomenon. Also, this element of Organizational Creativity stems fro...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2010
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| Materias: | |
| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/237 |