Market orientation and its effect in the satisfaction with respect to the commercial relations between manufacturing & distribution of pharmaceutical products, Jalisco, México

The market orientation is a process through as information is generated on the markets of the company; such information by all the organization is scattered and who sustains the decision making; and finally, the organizational answer of the company based on own actions of a direction towards the cli...

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Detalles Bibliográficos
Autor principal: González, E. R.
Formato: Artículo
Lenguaje:spa
Publicado: Facultad de Contaduría Pública y Administración 2006
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/159