Market orientation and its effect in the satisfaction with respect to the commercial relations between manufacturing & distribution of pharmaceutical products, Jalisco, México
The market orientation is a process through as information is generated on the markets of the company; such information by all the organization is scattered and who sustains the decision making; and finally, the organizational answer of the company based on own actions of a direction towards the cli...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Facultad de Contaduría Pública y Administración
2006
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/159 |