Digital Buying Behavior Tourism, a Bibliometric Exploration from Dimensions
The customer is accustomed to transacting with a physical reference for their purchase (Manss, 2020), so not having this in digital transactions creates a degree of complexity in ensuring trust towards digital purchasing. The buying of tourist trips has seen a significant boom, thanks to the increas...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | spa |
| Publicado: |
Facultad de Contaduría Pública y Administración
2024
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| Acceso en línea: | https://revistainnovaciones.uanl.mx/index.php/revin/article/view/453 |