Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca

In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was f...

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Main Authors: Reich López, Christian, Teran Cazares, María Mayela, López Pérez, Jesus Fabián
Format: Article
Language:Spanish
Published: Facultad de Contaduría Pública y Administración 2021
Subjects:
Online Access:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/347
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author Reich López, Christian
Teran Cazares, María Mayela
López Pérez, Jesus Fabián
author_facet Reich López, Christian
Teran Cazares, María Mayela
López Pérez, Jesus Fabián
author_sort Reich López, Christian
collection Artículos de Revistas UANL
description In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was finally declared as a pandemic by the World Health Organization onJanuary 30, 2020. This changed the way the world works in several industries, including hospitality.
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physical Innovaciones de Negocios; Vol. 18 No. 35 (2021): Enero-Junio 2021; 75-94
Innovaciones de Negocios; Vol. 18 Núm. 35 (2021): Enero-Junio 2021; 75-94
3061-743X
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spelling oai:ojs.pkp.sfu.ca:article-3472023-11-06T17:42:56Z COVID-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca Reich López, Christian Teran Cazares, María Mayela López Pérez, Jesus Fabián Covid-19 word of mouth restaurants hospitality pandemic One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend others or Word-of-Mouth (WOM) seems to have changed, especially if analyzed according to demographics groups. This article shows empirical evidence of what factors in full-service restaurants influence a client’s word-of-mouth intentions before and during COVID-19, aiming the relevance of trust (TST) to be superior to other factors, such as the quality of the food (QF) itself. In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was finally declared as a pandemic by the World Health Organization onJanuary 30, 2020. This changed the way the world works in several industries, including hospitality. Facultad de Contaduría Pública y Administración 2021-02-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainnovaciones.uanl.mx/index.php/revin/article/view/347 Innovaciones de Negocios; Vol. 18 No. 35 (2021): Enero-Junio 2021; 75-94 Innovaciones de Negocios; Vol. 18 Núm. 35 (2021): Enero-Junio 2021; 75-94 3061-743X 2007-1191 spa https://revistainnovaciones.uanl.mx/index.php/revin/article/view/347/383 Derechos de autor 2021 Innovaciones de Negocios https://creativecommons.org/licenses/by-nc-sa/4.0
spellingShingle Covid-19
word of mouth
restaurants
hospitality
pandemic
Reich López, Christian
Teran Cazares, María Mayela
López Pérez, Jesus Fabián
Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
thumbnail https://rediab.uanl.mx/themes/sandal5/images/article.gif
title Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
title_alt COVID-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention
title_full Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
title_fullStr Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
title_full_unstemmed Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
title_short Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
title_sort las medidas covid 19 para la reapertura de restaurantes de servicio completo el impacto en la intencion de recomendacion de boca en boca
topic Covid-19
word of mouth
restaurants
hospitality
pandemic
topic_facet Covid-19
word of mouth
restaurants
hospitality
pandemic
url https://revistainnovaciones.uanl.mx/index.php/revin/article/view/347
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